The World Health Organization has declared tobacco a global epidemic the single biggest cause of preventable deaths and illness. India stands as the world’s second largest consumer and producer of tobacco. The human cost is staggering: 27 crore adult Indians use tobacco, and around 9 crore are expected to die prematurely from cardiovascular disease, pulmonary disease, cancer, and other related illnesses.

The oral cancer capital of the world India earns this grim title because 90% of oral cancers here stem from smokeless tobacco. Tobacco use is also responsible for nearly one-third of all cancers and raises the risk of tuberculosis by 40%. Every year, 13.5 lakh Indians die because of tobacco. Perhaps most heartbreaking 5,500 children start using tobacco every day, most destined to remain addicted, with half dying in their most productive years.

Jharkhand – Where the Numbers Speak Loudest

According to the Global Adult Tobacco Survey (2016–17), tobacco prevalence among Jharkhand’s 15+ population is 38.9%, far exceeding the national average of 28.6%. Around 88 lakh people here use tobacco and 35,000 die prematurely every year. Men are disproportionately affected (59.7%), but women too (17%) face rising rates. Smokeless tobacco dominates, especially Khaini use (26.6%).

The Global Youth Tobacco Survey (2019) paints an even more alarming picture:

•           24.6% of students aged 13–15 in Jharkhand have tried tobacco.

•           Over 5% are regular users.

•           8% of girls use smokeless tobacco before 15 years.

Childhood initiation is rampant 146 children daily in Jharkhand start consuming tobacco.

Why Immediate Action is Critical

Tobacco is highly addictive. Quit rates are painfully low. Once the youth are hooked, they rarely escape its grip. Preventing initiation among adolescents and young adults is the most powerful and cost-effective intervention we can make.

The Government’s Call for Change

In response, the Ministry of Health and Family Welfare has released revised guidelines for Tobacco-Free Educational Institutes (ToFEI). This initiative seeks to provide a safe, tobacco-free environment in schools and colleges, shielding students from both exposure and easy access to tobacco products.

Partner With Us to Save Generations

The fight against tobacco in Jharkhand is a fight for the state’s future. We invite corporate leaders, CSR funders, and mission-driven organizations to join forces in creating strong ToFEI models, building awareness, and setting up prevention programs that protect our youth.

Together, we can stop the next generation from falling victim to the world’s deadliest addiction. Your partnership can save thousands of lives – every single year.